Your Life Doesn’t Have to “Happen” to You. You Can Intentionally Design It.
Welcome to 25to55: Life Design, we’re glad you’ve found your way here. We were founded on a powerful idea: that you can be the architect of your own life. We are a holistic life coaching platform that provides the blueprint for ambitious people who feel stuck.
With you as architect, we bridge the gap between your ambition and your reality, so your dreams don’t just stay dreams, they become your lived experience.
Our Mission
To equip adults aged 25-55 with a proprietary framework and actionable tools to systematically design, test, and master a life of alignment, fulfillment, and financial integrity.
Our Vision
To ignite a global movement where designing one’s life is as fundamental as managing one’s career, empowering millions to become the conscious architects of a purpose-driven future.
Our Values
Intentionality
We champion a life of design, not default.
Clarity
We believe clarity is the kindest and most effective catalyst for change
Courage
We value progress over perfection, and believe that courageous action is the antidote to fear.
Systemization
You do not rise to the level of your goals; you fall to the level of your systems. We build systems for lifelong growth
Empathy
We are your trusted partner, not a distant lecturer. Our coaching is built on a foundation of safety and trust.
Integrity
Your trust is our most valuable asset, and we are committed to earning it in everything we do.
About Me
My Journey From a Doctor’s Blueprint to a Life’s Design.
On paper, my life was a blueprint of success. I had the credentials from a career in clinical and public medicine, the deep expertise from specializing in mental health and behavioural medicine, and the analytical rigour from a background in epidemiology and research. I was climbing a ladder paved with “shoulds,” earning the titles and accolades that were expected of me.
And I was profoundly burnt out, stuck, and need help.
The architecture of the life I had so carefully constructed felt hollow. I was a public health expert, yet my own well-being was in a quiet state of emergency. This painful disconnect between outward success and inner turmoil became the most important research project of my life. My breakthrough came not from a self-help book, but from the very disciplines I had mastered professionally. I realized the principles used to solve complex public health crises could be applied to redesign a single, overwhelmed human life.
- My training in mental health and behavioural medicine taught me that our mindsets and habits are the foundational pillars upon which everything else is built.
- My work in epidemiology and research showed me how to identify the true patterns or the “data” of my own life to see what was causing the friction.
- My experience in strategic design and communication gave me the framework to move beyond just analyzing the problem and into the practical work of architecting a real, actionable solution.
- And my years in mentorship and adult learning taught me that no blueprint is effective without a supportive guide to help navigate the construction process.
25to55: Life Design is the culmination of this journey. It is the system I wish I’d had.
This is not a place for temporary motivation or vague inspiration. It is a space where scientific rigour meets soulful reflection. It is a structured process that honours the complexities of modern life and provides a clear, proven framework for change. My passion is providing you with the blueprint to move from feeling stuck and overwhelmed to feeling clear, confident, and in control.
Here, you are the architect. I simply serve as your trusted guide and consultant, bringing my full spectrum of experience to help you design and build a life that is not only successful on paper, but is deeply and authentically your own.
When I’m not immersed in this work, you can find me deep in a research paper, cheering on my favorite football club, or simply enjoying the quiet structure of a good book.